INVEST

BUILDING ON HARD WORK AND GOOD TASTE!

Most people don’t dream of a fast food job right out of college, and neither did I, at first. After college I was working at McDonald’s corporate where I helped build the chain’s first self-ordering customer kiosk. This experience opened my eyes to the corporate structure that runs a fast food chain, and I was hooked. Growing up with a deep love for Indian food, I became convinced that I would create the first “Indian McDonald’s”.
With no experience running a fast food business, I took the opportunity to start my own Auntie Anne’s franchise while still working in corporate. As soon as I gained essential food-business experience, I quit my McDonald’s job and developed my first restaurant concept. At the same time, I went to work at Starbucks & Nutella Cafe in Chicago to better understand successful front-end practices. Fast forward to May 2019 when I opened up my own Indian fast food restaurant, Moti Cafe, located in River North. Our numbers were growing when, less than 1 year into business, Covid happened! Sales slowed dramatically, and then my restaurant was looted. I was forced to temporarily close up shop.

WHEN ONE DOOR CLOSES
A VIRTUAL KITCHEN OPENS

When I reopened Moti’s, I felt as though my back was up against a wall. Focusing only on takeout, I started to research how other restaurants were faring. That’s when I realized that pizza sales had gone through-the-roof. It’s at this point that I said, “Why not Indian Pizza??” With no experience in making pizza, I pitched my idea to my hometown pizzeria, seeking to partner with a restaurant that was also under-utilized. This is how Masala Pizza was born, becoming the first Indian Virtual Pizza brand.
We supplied our delicious sauces and food to our partnering pizzeria and made a virtual “kitchen” online which allowed us to begin marketing our new brand. And, in the first 5 weeks of business we generated over $35,000 in sales as a virtual kitchen!

VIRTUAL KITCHENS
REVEAL NEW MARKETS

With this early success my imagination grew–Why not do this with the 100,000+ other pizza shops all over the country? This key idea has become a stepping stone for the rest of our growth strategy. As the owner of a fast-food chain, I realized opening new markets is always a risk, but having a virtual concept in a town before opening a brick-and-mortar is key! It provides data that the sales are already there. So we’ve gone ahead and started this. Not once. Not twice. But 7 times. We’ve created five dark kitchens in the Chicago region as well as 2 retail locations. We’ve proven the model works, and are ready to take it to new markets. However, our innovation didn’t end there.

FILLING THE FAST-FOOD GAP BY SPICING UP THE MENU

We knew this concept worked with pizza, but we started playing in the kitchen more and asked, “What if we can do this with every other food category out there? Masala Wings? Yes please. Indian Dumplings? Yum! We could partner with any current restaurant and ‘Indianize’ it”. America loves Indian fusion, and many QSRs would love to add to their menus, but most lack the resources and know-how to expand their menu beyond the average ‘meat lovers’ pizza or Philly sub. This is where we come in. Masala Kitchen Concepts spices up the menu. From pizza joints, to sub shops, wing shacks and more, local restaurants get a Bollywood Boost by adding from the multiple brands in the Masala Kitchen portfolio. Paneer Pizza? Yes please. Butter Chicken sub? But of course. Vindaloo wings? Give me more. Partnering businesses get the training, technology, and marketing team to drive more sales from their existing base, and attract entirely new customers – all without any additional spend. We have even added a live customer support team to field any questions or phone orders.

WHY DID I MAKE THIS JUMP?

After growing up in an entrepreneurial family, I knew my path was always business, but based on my background and love for Indian food, I have seen this vision grow from a small Indian fast-food shop to what is now a successful modern-day restaurant business. Our world has changed, and I’ve changed with it. Seeing this from the kitchen standpoint and watching where the future is heading, I am constantly learning – making me the best candidate to grow this business.

IMAGINE THE FUTURE OF FOOD AT YOUR FINGERTIPS

Inspired by our early success and aware of changes in the human eating experience, we have taken the time to study the numbers for dozens of locations around the country. Within a year we will raise capital to expand into 3 entirely new markets, and the next five years will see us tapping into markets around the world. The way people get their food will change and so will we. Autonomous delivery is now a thing as well as the automatic pizza vending machine. Imagine if they were combined! You would order your food by phone, and our pizza truck could bring it to you, pulling up outside your home and delivering a perfectly fresh pizza. Understanding the future of tech IS understanding the future of the food industry, and I want to lead us there.

READY TO CHAT?

Let’s set up a time to chat and talk about the details of what it means to invest in Masala Kitchens